Saul Bass is one of outstanding graphic designer, motion graphic designer. His golden years are between the 50s and 60s. His works have been influential in the design world, one of his most recognized work is the 6th generation of the AT&T logo. His simple solution to the logo has achieved 93% recognition level in America. (Even the current logo is still influential by Bass' design)
Not just in the graphic design world, he has start movie title sequence industries since the 50s. A film such as "Vertigo" , "The Man with Golden Arm", and "Anatomy of a Murder". Not just the title sequence, he is also in charge for the branding of the movie, movie posters, and any other design related to the film itself. His works have been honoured and recognized in the public untill today.
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